Creativity

A creative approach to a communications’ initiative will invariably produce more options and stronger ideas. Not simply to have more fun (although that’s a nice thing to do) nor to be gratuitously different. But to be more likely to be distinctive and effective. There are some excellent books out there, including the ones listed in the resources list at the end.

Here are a sample of the ideas for creating creative environments and working practices, and one particularly useful technique for generating alternative ideas.

Click on the 'quick link' to download the pdf (120k).

Also you can download a list of creative 'turnaround techniques' designed to exercise the mind and pump up those creativity muscles!