Campaigning With Attitude

Campaigning With Attitude is a document produced by Payback in association with TCS which looks at why people hold attitudes, how they are formed, and how they might be changed.

There are two versions of the document available on this site:

Campaigning With Attitude
The full document, including all text, appendices and checklist. You are recommended to download this first.

Zipped Archive
If you have problem downloading or displaying the pdf file, you can try downloading this zip archive version.

Campaigning With Attitude Checklist
The checklist - a summary of the document with some questions to get you thinking about the implications for your campaign. Handy if you've read the main document and want a summary for your own use or to whet the appetite of others!