marketing resources
 Hands On Social Marketing
Nedra Kline Weinreich
Order at a discount price from Amazon.com
 Anatomy of Buzz
Emanuel Rosen
Very clear analysis of viral marketing, describing which sorts of messages are conducive to what sort of processes to maximise their organic spread across communities.
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 Tipping Point
Malcolm Gladwell
Very readable account of how a tipping point, or ‘critical mass’ was achieved in a range of political, marketing and health situations. Also emphasises how minor tweaking of approaches can produce huge differences in effectiveness.
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 Fostering Sustainable Behaviour
Doug Mackenzie-Mohr and William Smith
A superb, must-read introduction to community-based social marketing for everyone involved with changing attitudes even if they’re not faced with
the harder task of changing behaviour.
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 Accelerated Learning Handbook
Dave Meier
This could transform your approach to training and learning, as it describes how important it is for this to be a process rather than a one-off event such as a single seminar or one report. It includes great descriptions of highly interactive training courses.
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