marketing resources
Hands On Social Marketing
Nedra Kline Weinreich
Order
at a discount price from Amazon.com
 Anatomy
of Buzz
Emanuel Rosen
Very clear analysis of viral marketing, describing which sorts of
messages are conducive to what sort of processes to maximise their organic
spread across communities.
Order
at a discount price from Amazon.com
 Tipping
Point
Malcolm Gladwell
Very readable account of how a tipping point, or ‘critical mass’
was achieved in a range of political, marketing and health situations.
Also emphasises how minor tweaking of approaches can produce huge differences
in effectiveness.
Order
at a discount price from Amazon.com
 Fostering
Sustainable Behaviour
Doug Mackenzie-Mohr and William Smith
A superb, must-read introduction to community-based social marketing
for everyone involved with changing attitudes even if they’re not
faced with
the harder task of changing behaviour.
Order
at a discount price from Amazon.com
 Accelerated
Learning Handbook
Dave Meier
This could transform your approach to training and learning, as it
describes how important it is for this to be a process rather than a one-off
event such as a single seminar or one report. It includes great descriptions
of highly interactive training courses.
Order
at a discount price from Amazon.com
|
