Motivation

If you're interested in the process of how behaviour changes (whether in one person or in millions), you'll be interested in the core issue of motivation. The following paper was written as a resource for Bright's own staff, to inform our work, much of which involves motivating people. Including ourselves! The paper was funded by the Allen Lane Foundation and written by Ben Clark, a forensic psychologist whose expertise includes working with sex offenders in prison. Examples given here therefore include motivational work with sex offenders, Producing behaviour change in people whose crimes are so damaging illustrates the extreme end of the spectrum. The challenges for the rest of us seem much less daunting in comparison!