social psychology
 Influence
Robert Cialdini
Fabulous book. Complete treat to read and compelling in its descriptions
of the 6 main factors that are effective in influencing people.
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from Amazon.com
Persuasive Communication
James Stiff
Covers most of the key issues of persuasion, e.g. relationship between
attitude and behaviour; effects of behaviour on attitudes; source characteristics;
persuasive message characteristics; receiver characteristics; persuasive
settings.
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from Amazon.com
The Motivation Pocketbook
Max Eggert
Arguably, motivation is a healthier dynamic than influence or persuasion,
let alone the dreaded ‘spin’. This tiny book is one of the
excellent ‘pocketbook’ series that improbably capture the
essence of each subject in a compact but clear way.
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from Amazon.com
Changing for Good
James O. Prochaska, John C. Norcross
The Stages of Change Model describes the processes that people go through
to achieve behavioural change, particularly in relation to health habits.
Go
here for the summary of this theory within an excellent summary of
models of behaviour change for health workers.
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from Amazon.com
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