social psychology  Influence
Robert Cialdini
Fabulous book. Complete treat to read and compelling in its descriptions of the 6 main factors that are effective in influencing people.
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Persuasive Communication
James Stiff
Covers most of the key issues of persuasion, e.g. relationship between attitude and behaviour; effects of behaviour on attitudes; source characteristics; persuasive message characteristics; receiver characteristics; persuasive settings.
Order from Amazon.com The Motivation Pocketbook
Max Eggert
Arguably, motivation is a healthier dynamic than influence or persuasion, let alone the dreaded ‘spin’. This tiny book is one of the excellent ‘pocketbook’ series that improbably capture the essence of each subject in a compact but clear way.
Order from Amazon.com Changing for Good
James O. Prochaska, John C. Norcross
The Stages of Change Model describes the processes that people go through to achieve behavioural change, particularly in relation to health habits. Go here for the summary of this theory within an excellent summary of
models of behaviour change for health workers.
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